At Optimity Advisors, we are passionate about helping companies manage the pace of accelerating change. Optimity’s expert speakers share this passion by presenting thoughtful, compelling and relevant insights into the future of business in a rapidly changing world.

We specialize in innovative management tools and practices to help businesses sustain growth in a rapidly changing world. Equipped with timely intelligence on how to adapt to the unprecedented challenges of twenty-first century business, attendees are better prepared to manage the substantial complexities and uncertainties of fast-changing markets.

We are available to deliver keynote addresses, accelerated workshops, participate on conference panels, present at board retreats, facilitate strategic sessions and brief senior leadership teams.


Rod Collins

Rod Collins is Optimity’s Director of Innovation and a leading expert on the next generation of business management. He works with forward thinking executives who understand that managing great change means changing how we manage. Rod helps business leaders leverage the power of innovation and collaboration to drive extraordinary performance and to master the challenges of a world reshaped by the sudden and unprecedented combination of accelerating change and escalating complexity.

Rod is the author of Wiki Management: A Revolutionary New Model for a Rapidly Changing and Collaborative World.

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Managing Accelerating Change

The Future of Management Has Already Arrived!

Conventional management thought assumes that command-and-control is the most effective way to organize the efforts of large numbers of people, but rapid change and increasing complexity have rendered that model obsolete. Designing organizations to succeed in a time of great change demands a new and very different model. Discover the five core disciplines of the revolutionary new twenty-first century management system used by today’s most successful business leaders to sustain extraordinary performance in a rapidly changing world.

Leadership in a Wiki World

It’s a brave new hyper-connected world. We now live in a “wiki” world where new capacities for mass collaboration are redefining the work we do and the way we work. Technological innovations now make it possible for large numbers of people to work together in highly effective networks—and they can do it smarter, faster, and cheaper. In this highly engaging presentation, you will learn the new rules for effective leadership in a rapidly changing world where managing great change is only possible if we change how we manage. Discover how business leaders are leveraging the power of collaborative networks to drive innovation and realize sustainable extraordinary performance.

Tapping Into the Collective Intelligence in the Group

This highly interactive session is an experiential demonstration of a simple but powerful way to facilitate a meeting that quickly aggregates and leverages a group’s collective intelligence and moves the group from apparently irreconcilable differences to the creation of workable common ground. The key takeaway is that the participants will leave the demonstration with the skills to immediately apply the methodology learned in the session.

John Horodyski

John Horodyski is a Partner with Optimity Advisors with over 15 years of management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, Information Governance, Rights Management, and Social Media marketing and Brand strategy. John has provided strategic direction and consulting for a variety of Fortune 500 clients from Broadcast, Media & Entertainment, Consumer Packaging Goods, and the Pharmaceutical industry. John writes a monthly blog for CMS Wire on digital asset management.

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Managing Digital Information

Building Records Management from the Ground Up

The promise of the ‘paper-less office’ has led many companies to believe that they don’t need to manage electronic information.  The result of assuming that electronic records will organize themselves has lead to loss of information, huge amounts of redundancies and inefficient process.  This presentation guides the audience through the challenges and rewards of starting a records management program from scratch once the amount of electronic (and physical) information has become overwhelming.

DAM! The World Needs Librarians

Digital Asset Management (DAM) systems address the needs of storing, organizing and accessing non-textual information like images and video.  Organized properly, these systems become a digital repository that can be leveraged to improve the ROI of the digital assets themselves. Underpinning the structure of the DAM, are tools such as metadata and taxonomy that traditionally have been used by the library profession. This presentation walks executives through process of developing an efficient and strategic DAM system.

Digital Asset Management: Foundation for a Digital Strategy

A successful Digital Asset Management (DAM) system requires more than just new technology; it requires a foundation for digital strategy. Creating the whole DAM solution—and connecting it throughout your ecosystem—means that your assets can generate revenue, increase efficiencies, and enhance your ability to meet new and emerging market opportunities. This presentation will help you successfully define your DAM strategy so you can manage these assets well, discover their inherit potential, and measure their use for strategic business growth. 

Metadata: A Strategic Imperative for Content Identification and Discovery

Metadata, simply stated, is information that describes other data—data about data. It is the descriptive, administrative, and structural data that define your assets. Metadata is a strategic imperative for any organization looking to manage and exploit its knowledge more effectively. This presentation will helps business leaders develop and sustain their content strategy, from the beginning of the process with the information audit to the data analysis and ultimately to the organization of content for discovery.

Strategic Records Management

Records Management is sometimes assumed to be merely a cost center, however, there are many financial, efficiency and risk reduction benefits.  Information professionals presenting the concepts of Records Management (RM) will receive many best practices from this presentation.  Executives exploring RM for the first time will come away with a better appreciation for its benefits.

Taxonomy: The Key Enabler For Data “Findability”

Taxonomy is the classification of information into groups or classes that share similar characteristics. It is a way to organize information to best solve a business problem based on user needs by exposing relationships between subjects. A well-designed taxonomy brings business processes into alignment that allows users to intuitively navigate to the “right” content. This presentation will help business leaders realize that taxonomy provides the consistent and controlled vocabulary that can power the single source of truth as expressed in any content management system.

Kenneth Barrette

Kenneth Barrette is a Partner with Optimity Advisors and currently leads Optimity’s market development strategy and services. He has more than 18 years of experience in operations and technology. Specializing in translating vision into actionable strategy, he consistently drives turnarounds of underperforming organizations, increases profitability and revenue for new business ventures and products, and improves velocity and value realization of strategic business investments.

Kenneth is an expert operationalizing integrated consumer engagement operational models. His passion for consumer-oriented transformation drove his design and implementation of early innovations in consumer-driven health tools and practices. Kenneth also serves on several philanthropic and civic organizations, including the Social Enterprise Greenhouse, an organization that launches and grows new and sustainable social enterprise businesses.  He is an alumnus of the University of Maryland and holds a Lean/Six Sigma certificate from Villanova. 

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I promise to be true to you in good times and in bad, in sickness and in health

Through a blend of case studies, research, and audience interaction, this presentation leverages practical operational thinking to enable shifts in thinking about people-process-technology to enable service excellence.  Using real-life scenarios to illustrate ways health care leaders can think differently about service design, learn how to expand beyond traditional operational process models to fuller perspectives on how to use consumer experience storyboards, voice of the customer real-time adjustments, and predictive and personalized analytics to create brand loyalty, improved health engagement, and behavior change. This presentation provides participants with a health consumer engagement model that can be used to challenge organizational thinking, map improvements, and drive transformative change.

Doris Stein

Doris has more than twenty years of consulting and industry experience with functional expertise in program management, strategic visioning, business process reengineering, system migrations and team facilitation. She leads the government programs practice for Optimity Advisors and is a frequent industry speaker about ACOs. Most recently, she presented at the European Health Conference and the ACO Southeast Regional Conference.

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4 Key for ACO Success: People, Process, Technology and Financials

With an increased focus on improving patient outcomes and satisfaction through integrated care delivery, Accountable Care Organizations (ACO) continue to increase in numbers and evolve in maturity. While ACO operational models will differ based on the healthcare needs of local communities, there are common competencies that every ACO must address. Focusing on 4 key priorities – People, Process, Technology and Financials – will help every ACO achieve sustained success. Whether you’re in the early planning stages or have shared in savings, this webinar will help you prioritize your efforts in 4 core operational areas - People, Process, Technology and Financials.

Jacqueline Mallender

Jacqueline is the lead Partner for Public Policy with Optimity Advisors. She is a respected international economist specializing in the fields of healthcare, justice and education. Jacqueline regularly presents at national and international conferences on topics related to policy reform and innovation in health and healthcare systems, social welfare, crime and corrections, migration and border controls, and the impact of industry policy and regulation.

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  • Supporting innovation in cyber-security
  • The use of digital health to enable integrated health care
  • Consumerism in healthcare
  • The impact of economic crisis on health systems
  • Cost benefit of policies to reduce violence against women
  • Business of migrant smuggling
  • Integrated mental health services and the criminal justice system
  • Economic methods and social policy

Niamh Lennox-Chhugani

Niamh has 25 years of experience at senior levels in health provision, commissioning, policy making and research internationally and is the firms lead advisor for NHS and local government transformation. Niamh specializes in strategic delivery of innovative models of care across organizational boundaries and real-world implementation of public sector policies using rapid evaluation and learning cycle methods to inform implementation and provide real time feedback to decision-makers, frontline staff and service users.

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