Optimity’s consumer brand experts create transformative, digital customer engagement and operational strategies for achieving brand innovation and growth:

  • Maximize brand opportunities and lower operational costs through content strategy and reuse`
  • Improve content distribution effectiveness with omnichannel and digital design for e-commerce and social
  • Introduce speed and agility into product management through rapid prototyping and collective intelligence
  • Co-create and launch great experiences for your customers through detailed journey mapping
Solutions 

Customer Journey Mapping

Understand how customers interact with your brand and improve customer experience (CX) by working across your organization on visually mapping journeys. Provide the process fundamentals for omnichannel development. Remove interaction duplication. Lower cost. Improve sales.

Omnichannel Design & Program Management

Turn Customer Journey Maps into technology strategy and execution. Establish and execute a set of projects that turn CX strategy into digital reality across web, mobile, social and customer service channels. Lower cost. Improve sales. Increase your organization’s ability to quickly respond to market opportunities.

Content Management, Digital Asset Management & Marketing Operations

Streamline, speed and lower the cost of executing marketing campaigns. Find and reuse your organization’s content. Improve agency partner spend effectiveness.

Product Lifecycle Management

Turn your product lifecycle management processes into Collective Intelligence Labs where the whole customer experience can be assessed and improved. Find ‘unknown unknowns’. Fail fast, succeed fast. Maximize product investment returns.

Customer & Data Analytics

Combine legacy demographic, psychographic and behavior market segmentation methods with new survey technologies that find segments of customers with like attitudes toward different market messages and combinations of product features.

Digital Agency, User Centered Design (UCD) & Information Architecture

Engage customers with digital services optimized to meet their needs and wants.