Point of View

At Optimity Advisors, we are always aware of the landscape of the media and entertainment industry. The media and entertainment industry must be well-equipped with the most flexible and adaptable technology to respond to ever-shifting consumer demands in this highly public industry segment. Intelligent strategy that can be implemented into streamlined operations is as crucial as innovative programming and content to respond to consumer needs.

Optimity Advisors has a wealth of experience assisting our media and entertainment clients in the following areas:

• Aligning business and technology strategies to enable new markets, new lines of business, and more streamlined operations
• Defining advanced enterprise and solution architectures to encompass and address the new business models of today’s digital world
• Using information management to drive business intelligence
• Implementing sourcing and vendor management strategies, including vendor evaluation
• Embracing multi-shore application delivery to improve efficiency and reduce administrative costs
• Digital asset management (DAM) strategies — workflow, delivery, and process — and solution implementations
• Process and workflow evaluations and definitions, including marketing, technical operations, distribution, and vault functional areas
• Organizational assessments and designs
• Advisory and management services, including CIO/CIT
• Creating and implementing consistent, streamlined workflows, effective business processes, and manageable IT governance plans (Program/Project Management Office (PMO)) Services